The principle of the Reward4Waste reward scheme and how that will work

The Reward4Waste rewards programme has the potential to become the UK’s largest rewards programme with an estimated 30-35 million members.

The R4W app will allow the consumers to accrue rewards instead of the return of their deposit and these rewards can be exchanged for consumer offers and other value-added activity.

The app will allow manufacturers and retailers to communicate with consumers on the go, reward them for their recycling behaviour and incentivise future purchases.

Charity links for those not looking to gain personal rewards and a recycling lottery programme are also other concepts that could be implemented.